Running a multi location restaurant chain comes with its share of headaches. Menu updates take forever. Printing costs pile up.
And trying to keep seven locations showing the same promotions at the same time? Nearly impossible.
Greek Xpress, a fast-casual Mediterranean chain in New York, faced all these challenges. They were growing fast, but their static menu boards were holding them back.
Then they deployed digital menu boards across all their locations in just one week. The results? Instant updates across 30 screens, zero printing costs, and complete control from a single dashboard.
Here’s how they did it and what other multi location restaurants or franchises can learn from their experience.
Greek Xpress started with a simple mission. Bring authentic Greek flavors to American diners.
The food was a hit. They expanded to seven locations across New York.
But managing menus across multiple sites became a nightmare.
Every price change meant printing new boards for all locations. Promoting daily specials required phone calls and coordination. Switching from lunch to dinner menus happened manually. Staff had to remember to swap boards at the right time.
The team knew there had to be a better way.
Traditional menu boards come with hidden costs. Printing isn’t cheap, especially when you’re updating menus weekly. Labor costs add up when staff spend time changing boards. And mistakes happen, one location shows last week’s special while another has already moved on.
Greek Xpress needed a solution that checked several boxes:
Easy to use. Not everyone on the staff is tech-savvy. The system had to be intuitive enough for anyone to update.
Remote access. Managers wanted to update menus from anywhere, at home, during commutes, or while visiting different locations.
Scheduling capabilities. With different content and menus scheduled time-wise, automated scheduling was essential.
Cost-effective. The solution had to pay itself quickly through reduced printing and labor costs.
Quick deployment. They needed all locations up and running fast, with minimal disruption.
Digital signage fits perfectly. But which platform would deliver on all these requirements?
After evaluating several options, Greek Xpress chose DotSignage.
The decision came down to three factors: simplicity, functionality, and scalability.
The interface of DotSignage is refreshingly straightforward. You don’t need a computer science degree to figure it out. Create content, assign it to screens, schedule it, and you’re done.
But simplicity doesn’t mean limited features. The platform handles complex scheduling, location management, and customized content, all from one dashboard.
Most importantly for Greek Xpress? DotSignage scales effortlessly. Whether you’re managing 3 screens or 300, the process stays the same.
Speed matters in the restaurant industry. Greek Xpress couldn’t afford weeks of installation and training.
And with a seamless multi location digital signage like DotSignage, installation week looked like this:
Day 1-2: Hardware setup at the first two locations. TV screens mounted. Media players are connected. Internet configured.
Day 3-4: Three more locations came online. The team replicated the setup from the first locations, speeding up the process.
Day 5-6: Final two locations installed. By now, the process was streamlined and efficient.
Day 7: Testing and final adjustments across all 30 screens.
Within one-week, Greek Xpress had digital menu boards running at all seven locations. Every screen displayed perfectly formatted menus. Scheduling was live. Remote management was active.
The speed was possible because DotSignage doesn’t require complicated infrastructure. Standard commercial TVs work fine. Media players are plug-and-play. The cloud-based platform means no on-site servers.
Let’s talk about what Greek Xpress uses day-to-day.
This is a game-changer for restaurants. Greek Xpress runs different content on TV screens at different times.
With the scheduling feature of DotSignage, they set this up once. The system automatically switches menus and promotional content at the right times. Every day. Every location. No manual intervention needed.
This level of automation frees staff to focus on customers instead of menu boards.
Here’s where DotSignage really shines for chains. One login gives you control over every screen at every location.
Need to update the price? Change it once, push to all locations instantly. Launching a new menu item? Add it to the system, and all seven Greek Xpress locations show it simultaneously.
The dashboard shows which screens are online, what content is playing, and when it’s scheduled to change.
This centralized control ensures brand consistency. Every location presents the same image, the same promotions, the same pricing. No more calling around to verify what each store is showing.
But the system is flexible, too. If one location wants to run a community-specific promotion, you can target just that store’s screens. The others continue showing standard content.
Static menus work, but they’re boring. Greek Xpress uses slideshow feature of DotSignage to keep screens dynamic and engaging.
They rotate between menu items and mouth-watering food videos.
Greek Xpress displays videos of amazing food preparation to keep customers hooked and engaged.
Research shows dynamic content holds attention 400% longer than static displays. Greek Xpress saw this firsthand. Customers watch the screens, which drives add-on sales and promotes new items.
This feature saves countless hours. Restaurant managers don’t sit at desks all day. They’re on the floor, at different locations, handling a thousand tasks.
For Greek Xpress, this meant no more emergency drives to locations to swap out boards. No more waiting until someone gets to the store to make changes. Updates happen in real-time, wherever management happens to be.
Theory is nice. Results matter more. Here’s what changed at Greek Xpress after deploying DotSignage.
Managing updates across multiple locations was a constant challenge. Greek Xpress needed a way to push changes instantly without requiring someone to be physically present at each store.
With DotSignage, updates happen from anywhere. A price change can be made from home. A new item can be added during a commute. Removing an out-of-stock special takes seconds from a phone.
The remote capability means changes roll out simultaneously across all seven locations. No coordination headaches. No delays. No inconsistencies between stores.
This instant update capability transformed how Greek Xpress manages their menus, saving countless hours previously spent on coordination and manual updates.
Previously, updating menus took hours or days. Design new boards. Send it to printer. Wait for printing. Distribute to locations. Install new boards. Remove old ones.
The process required coordination across multiple people and locations. Mistakes were common, wrong boards going to the wrong locations, outdated boards staying up too long.
With DotSignage, updates take minutes. Log in. Make changes. Push to selected locations. Done.
What used to take days now takes five minutes. Greek Xpress estimates they save 15-20 hours per week on menu management. That’s labor freed up for customer service, training, and business development.
When you’re growing a restaurant chain, brand consistency matters. Customers expect the same experience whether they visit your Long Island or Staten Island location.
Inconsistent pricing confuses customers. Outdated promotions frustrate them. Different menu formats make the brand feel disjointed.
DotSignage solved this for Greek Xpress. Every location now shows identical content. Same fonts, same colors, same promotions, same pricing. The brand looks cohesive and professional.
This consistency extends to scheduling, too. When Greek Xpress launches a limited-time offer, it appears at all locations simultaneously. When they retire from a seasonal item, it disappears everywhere at once.
Digital menu boards do more than display information. They influence purchasing decisions.
Greek Xpress strategically uses their screens to promote high-margin items.
The visual impact matters. When menu boards feature professionally shot images, customers perceive the food as fresher and more premium.
Add short looping videos of meals being prepared, and you tap into the psychology of appetite, the sizzling, the colors, the textures, all trigger instant cravings and impulse purchases.
In essence, a well-designed digital menu doesn’t just inform, it influences behavior and boosts revenue.
The advanced scheduling feature of DotSignage lets Greek Xpress optimize for each daypart automatically.
Be it the lunch menu or promotional content during the evenings, everything changes on its own.
This optimization happens automatically based on schedules set once. No daily intervention is required. The system adapts throughout the day to maximize relevance and revenue.
New employees at Greek Xpress no longer need to memorize complex menu board procedures. There are no physical boards to change. No schedule of when to swap breakfast for lunch menus.
Digital signage handles it automatically. Staff can focus on food preparation and customer service instead of menu management.
When changes do need to happen manually, training is simple. Log in, make changes, save. A new employee can learn about the system in 10 minutes.
This simplification reduces errors and speeds up employee onboarding. Less time spent on technical training means more time on what matters, delivering great food and service.
Greek Xpress’s experience offers lessons for any growing restaurant chain, retail franchise, or business looking to employ multi location digital signage.
In the restaurant industry, delays cost money. Every day without digital signage means another day of printing costs, labor inefficiency, and missed opportunities.
DotSignage’s one-week deployment gave Greek Xpress immediate benefits. They started saving money and improving operations right away.
Compare that to some enterprise solutions requiring weeks of planning, custom installation, and extensive training. Faster deployment means faster ROI.
If you’re considering digital signage without scheduling capabilities, you’re missing the point. Manual updates defeat much of the purpose.
Scheduling automates the routine changes that consume staff time. Breakfast to lunch. Lunch to dinner. Weekday to weekend. Regular season to holiday season.
Set it once, forget about it. The system handles the rest. This automation is especially crucial for multi location operations where coordinating manual changes across sites is impractical.
The fanciest digital signage system in the world is useless if your team won’t use it. Complicated interfaces lead to frustrated staff, under-utilized features, and eventual abandonment.
Greek Xpress specifically chose DotSignage for its intuitive interface. Their team, from managers to part-time staff, can make updates without extensive training.
When evaluating digital signage platforms, test the user experience yourself. If you struggle to create basic content or schedule a simple change, your team will too.
Greek Xpress didn’t try to implement every possible feature on day one. They started with the essentials: scheduled menus, remote updates, multi location management.
This approach let them get comfortable with the system quickly. As they mastered basics, they expanded to more sophisticated uses like promotional slideshows and daypart-specific content.
For franchises considering digital signage, this progression makes sense. Start with core functionality. Build confidence. Then explore advanced features.
The beauty of cloud-based platforms like DotSignage is that all the features become available automatically. You don’t need new hardware or major upgrades.
Digital signage represents a strategic investment that delivers measurable returns for growing franchise operations.
Traditional printed materials create ongoing expenses that compound across multiple locations. Consider the typical restaurant franchise managing menu updates:
Print production costs mount quickly when each location requires regular material refreshes. These recurring expenses drain resources that could fuel growth elsewhere.
Labor investment compounds the challenge. Staff hours spent manually updating displays, coordinating installations, and managing physical materials represent significant operational overhead that scales with every new location.
Cost savings are just the beginning. Digital signage drives revenue through:
Increased upsells: Dynamic promotion of add-ons and premium items
Higher check averages: Professional presentation encourages exploration and ordering
Faster service: Customers decide quicker when menus are clear and visually appealing
Better brand perception: Professional digital displays signal quality and modernity
While it is harder to quantify precisely, these factors contribute meaningfully to top-line growth. Even a 2-3% increase in average check size can generate substantial additional revenue for a multi location chain.
Consumer expectations are rising. Walk into any modern QSR or fast-casual restaurant, and you’ll likely see digital menu boards.
Customers associate multi location digital signage with progressive, customer-focused brands. Static printed boards increasingly feel outdated and low-budget.
For growing franchises, digital signage isn’t just about operational efficiency. It’s about competing effectively in a market where customer experience matters more than ever.
Perhaps the biggest advantage of multi location digital signage for businesses is scalability. Adding locations becomes simpler.
Each new site needs screens and internet connectivity. That’s it. No printing contracts. No menu board inventory. No distribution logistics.
Content management stays centralized regardless of location count. Managing 10 locations or 100 locations uses the same process.
This scalability removes a growth barrier. Franchises can expand confidently knowing their digital signage system will scale with them.
Some franchises hesitate on digital signage, assuming it requires significant technical infrastructure. The reality is simpler.
For a basic DotSignage setup per screen, you need:
That’s it. No special mounting equipment required beyond standard TV mounts. No dedicated servers. No complex wiring.
Total hardware cost per screen typically runs $500-800 depending on display size and quality chosen. This includes the TV and media player.
Digital signage doesn’t need massive bandwidth. A basic business internet connection handles multiple screens easily.
You also don’t need internet connection all the time. It works in offline mode if content is already downloaded on the TV screens.
DotSignage optimizes content delivery. Media files cache locally on players. Only updates download over the network. This minimizes bandwidth consumption.
Greek Xpress’s story demonstrates what’s possible. Thirty screens are deployed across seven locations in one week. Eliminated printing costs. Streamlined operations. Enhanced brand consistency. Improved customer experience.
Your franchise can achieve similar results. Whether you operate five locations or fifty, digital signage offers the same benefits: efficiency, flexibility, and control.
Ready to see what the affordable multi location digital signage solution of DotSignage can do for your multi location business? The platform that transformed Greek Xpress’s operations can do the same for yours.
Reach us out at info@dotsignage.com to know more or you can give us a call at +1 475 465 5787
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Smit Nebhwani, a tech entrepreneur with over a decade of experience, specializes in building successful SaaS products. An authority in digital signage, he shares valuable industry insights through his content. In his free time, he enjoys music, traveling, and family time.
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