How Interactive Display can Improve the Car Buying Experience

Cars are a basic necessity today but often first-time buyers are clueless on how to go about the process. With tons of options in market and new budget friendly models being introduced, it gets difficult for them to tune down to one. Your car dealerships or showroom might have sales representatives to guide but with many walk-ins it gets difficult for them to focus on a single customer. This also affects the buying experience of every potential visitor.

Herein Automotive kiosks come into picture. They act as a first guideline for customers to explore their options easily and decide what to give try before making a purchase.

Automotive Kiosks:
Automotive kiosks offer an interacting shopping experience wherein the customer is free to look after all the options available at the respective showroom or dealership and try out various filters and color options to get a better idea on what they like. Kiosks are also user-friendly and offer ease in updating the display content in no time.

They also help to save on employing multiple sales representatives to guide customers allowing them to focus on major tasks. Without automotive kiosks, sales representatives need to firstly understand what a customer wants and accordingly take them through the available options. This entire part is swiftly managed with kiosks so sales representatives can focus on the later processes.

Automotive Kiosks not only offer a sleek experience, they take the service level of your showroom to a new level too which is as important as improving the sales figures.

Benefits of Using Interactive Display in Automobile Store

improve car buying experience with digital signage

Decreasing Purchase and Transaction Time

Kiosks make the entire process for a customer quicker, simpler and convenient when it comes to deciding upon which car to buy and making the purchase.

Once a customer enter the showroom or the car dealership, they need not wait for any guidance. With kiosks, they can browse through options they are looking to explore, get entire details and specifications on it since all the needed information is easily projected on kiosks. Upon deciding on what to purchase or what they are interested in, they can get in touch with Sales representatives.

The sales staff is also saved of any additional paperwork that they were supposed to be doing since it can be handled swiftly with automotive kiosks. If your customers are looking for loan while making the purchase, they can do so by exploring details on the loan and how to get it approved thus making the entire purchasing and transactional experience more relaxing and reliable.

Improving Customer Service

Customer service is utmost crucial to any business since it defines your standards and the fact that you value your customers so much. Automated kiosks help you get rid of menial tasks that your salespeople are to do and lets them focus on delivering way better service experience to your potential customers. They can focus on building relationships, joining them on test drives, highlighting key features, it’s benefits and uses, answering queries that you might have and getting more sales done.

Automotive kiosks can also be used to collect valuable customer information so that it can be used to follow up with them to check if they are satisfied or need any assistance on any problem faced. Promotional messages in case of exciting offers on car servicing and free checkups can be sent to prompt them to revisit your dealership.

Providing a Personalized Buying Experience

Automotive kiosk takes car buying experience to a whole new level giving your customers the entire control of the purchase. It’s like their personal guide. The entire information is presented in an effective way wherein they can access everything right from inventory, car specifics or loan information.

Customers can also go on to check out the cars based on the criteria they are looking to explore their options. They can decide what to go for based on budget requirements and features without any help from salespeople. Even if the they are not able to conduct research prior to visiting the dealership, automotive kiosks provide them the chance to explore options before they meet with the salesperson.

Acts as a customer consulting tool

The kiosks placed at your terminal are a way to kickstart sales. You can easily customize vehicles displays and customers can also have a look several design features, models and equipment options. Customers can go on to look for various color options, so they know well in advance what to go for when they enter the dealership. Technical specifications about the vehicle can be shown along with the availability and delivery times.

The terminal can also be used to display advertisements and several other promotions to keep passersby engaged and prompt them to try your car dealership too.

Automotive kiosks at your location are bound to deliver a much better and organized buying experience to customers. They are a onetime investment and offer long term benefits to the dealership using it. Gradually, they are getting acceptance at several automotive dealerships and offer a noteworthy future and brand name to the ones opting to have them.

We would love to hear your thoughts on how you feel automotive kiosks affect customer experience? Drop us your views on or signup for our 7 day free trial to explore digital signage kiosk.

Smit Nebhwani

Smit Nebhwani is a tech entrepreneur with expertise in successfully building SAAS based products. Boasting over a decade of experience in the startup sector, he takes pleasure in sharing valuable insights on all facets of SAAS products. His extensive experience in the digital signage sector has established him as a reputable authority in the industry, and he channels this expertise through some valuable content. In his free time, Smit enjoys music, travelling and spending time with his family.

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