IN THIS POST
The cinematic experience of an amazing movie cannot be replaced with anything. But do movie lovers go to cinemas only for this?
After a year long break that cinemas had to forgo due to COVID, now more than ever, they want more people to flock to enjoy the movies like before. But will it ever be the same again?
New ways pave new paths to progress and today we are talking about using digital signage at cinemas to do so!
Yes, the expressive movie posters do have a charm but dot signage offer so much more than this!
If you are new to the term ‘Cinema Digital Signage’ – first let’s understand it!
Surely, you have seen TV screens deploying movie trailers, posters or teasers at some cinemas. Well, cinema digital signage is a fancy name for these TVs.
They are easy to use, more flexible, easy on pockets as well as offer more engagement to your customers.
This is the first and foremost thing a signage would be used for in theatres. Without signage, a trailer would take place inside the screens. But having them played in the waiting area or at the foyer will grab much more views for them.
Having trailers play will definitely help you get more sales, some impulse bookings on the customers’ part for the next show.
To keep things more engaging, you can go on to display teasers to keep viewers intrigued and even digital posters.
The OTT platforms have definitely taken a front seat in the past couple of years when compared to the theatres.
With the special screenings of highly anticipated movies or reruns of iconic shows of all time being highlighted via signages at theatres, a full house can be expected. At the end of it, the theatres are to benefit from it.
Midnight shows on weekends of some well-known movies can be promoted and more crowds can be pulled to your cinemas that would have otherwise not seen less movement. Digital signages naturally draw more attention. With the right promotion, things can be set to pace.
If you own a cinema that is within the grounds of a huge mall or a shopping centre, naturally costumes need some guidance to find their way to the screens.
If you own a very huge cinema with multiple screens and floors along with several other services for your customers like a kids zone, waiting area, food-courts and much more, having a way-finding signage is absolutely essential.
Areas in your cinemas that do not have crowds often like the restroom need to have way-finding signage so customers can find their way on their own without anyone’s help.
Having digital signage as menu boards in the food courts at cinemas is surely the best way you can use them. You are offered the flexibility of removing items out of stock or changing the prices as you need.
With software offering in-built templates, you are free to create offers you need or offer a better looking menu board template to grab everyone’s attention.
Digital menu boards offer the flexibility of displaying videos as well on the TV screens. This makes them more engaging and versatile as opposed to the boring static menu boards.
Several safety measures or guidelines like wearing a mask, number of people allowed in a particular section of the cinema, the steps taken by cinema authorities to ensure safety of customers and much more can be highlighted on digital signage to keep everyone informed and make them adhere to them.
With digital signage, you have the flexibility of creating slideshows. So when there are rush hours, say during intervals or before the movies start, slides showing measures of safety to be followed can be displayed to keep everyone informed on them.
Colors associated with these slides say yellow or red can be used to grab more attention. With in-built content making tools that signage software offer, it gets easier to do anything remotely within minutes.
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Dot Signage is a cloud-based digital signage software to display multimedia content across remotely placed screens.