📍 Restaurant • New York
How Bagel Market Uses DotSignage to Manage Digital Menu Boards
🥯 Bagel Icons of NYC 👑 Voted Best Bagel in NY
Explore How Bagel Market upgraded 5 NYC locations with 39 digital menu boards to handle their massive customizable menu – cutting order times and making customers actually excited to try new items.
The Transformation
Before
The Old Way
- Customers confused by wall menus
- Slow ordering during rush hours
- Manual updates at each location
- Reprinting costs every week
After
The New Way
- Clear, organized digital menus
- 40% faster order completion
- One-click updates to all 39 screens
- Zero printing costs forever
The Problem
Massive Menu Complexity
With dozens of bagel varieties, sides, and beverages, each location needed 7-8 large printed boards just to display everything. Customers couldn't see the full menu at a glance, causing confusion and slow decision-making during peak hours.
Multi-Location Update Chaos
Every price change, seasonal item, or menu update required printing new boards for all 5 locations. Coordinating updates across all location meant delays, inconsistencies, and wasted time.
No Visual Appeal for Fresh Items
Bagel Market's brand is built on fresh, hand-rolled bagels and premium ingredients. Static paper menus couldn't showcase the quality and freshness that sets them apart from competitors.
Template Editor for Non-Designers
Bagel Market's staff had zero design experience. DotSignage's drag-and-drop template editor meant they could create professional menus without hiring designers or learning complicated software.
True Multi-Location Management
One dashboard to control all 39 screens across 5 locations. Update one store or all stores with a single click. Group screens by location for targeted updates - exactly what a multi-location operator needs.
Automatic Menu Scheduling
Seasonal bagel specials automatically appear and disappear on schedule. Limited-time promotions update without staff intervention - critical for busy locations where employees focus on customers, not screens.
Video Support Built-In
Showcase sizzle reels of fresh bagels being made, steam rising from coffee, food being prepared. Video content directly in the menu editor - no complex multi-zone setups needed.
What We Deployed
How It Happened
Faster, Smoother Operations
Operational Efficiency
- 15 hours saved per week on menu updates and coordination across locations
- 30 seconds to update all 39 screens from one dashboard
- Zero printing costs - eliminated $400/month in menu printing expenses
- 100% menu consistency across all locations instantly
Better Ordering Experience
Customer Experience
- 40% faster ordering as customers can see menus while waiting in line
- Reduced confusion - clear, organized menus eliminate "What's available?" questions
- More menu exploration - customers trying new items increased by 22%
- Professional appearance - digital boards elevate the brand perception
Revenue & Performance
Business Impact
- 18% higher average ticket due to better visibility of combo deals and add-ons
- Upsell success rate increased - beverage and side orders up 27%
- Seasonal promotions ROI - limited-time offers now convert 3x better with digital highlights
- Customer satisfaction scores - improved 15% based on post-implementation surveys
Real-Time Agility
Marketing Flexibility
- Same-day promotions - can launch special offers instantly across all locations
- Out-of-stock flexibility - mark out of stock items from menu within seconds when inventory runs low
- Event Based Scheduler - automatically runs offers on specific dates and switches back to regular menus the next day
- A/B testing capability - test different menu layouts and pricing at specific locations
Ready to Transform Your Menu Boards?
Join Bagel Market and 2,000+ restaurants using DotSignage to simplify operations and improve customer experience.