Best TVs for Digital Signage in 2024: Explained Cost-wise with Customer Favorites

Digital signage is a game-changer across various businesses, from big corporations to local food trucks.

But here’s the thing: many businesses overlook the small stuff, and that can be a deal-breaker.

Sure, having the right content on your digital display TV is crucial, but let’s not forget about the quality of the display itself. The hardware you choose matters just as much.

Picture this: you’re outside your favorite clothing store, and they’ve just rolled out their fresh spring collection.

The ad and video playing on their digital TV screen are on point, but the display quality? Not so much. Those HD videos lack the visual appeal they should have.

Everything seems fine until you realize that the wrong choice of TV display just threw a wrench on the store’s marketing campaign.

All that time and effort down the drain.

Lesson learned: when it comes to digital signage, nailing the content is awesome, but don’t skimp on the quality of your display hardware.

It can make or break your marketing game.

Imagine a massive wall-sized screen in a tiny café? Not the vibe you’re going for. And a plain 30-inch TV in a big-shot conglomerate? Nope, won’t cut it.

Now, the real head-scratcher is figuring out what hardware is the real MVP for your business. How do you make that call?

There are tons of commercial display tv options available in the market so a lot of it will depend on the budget, size and the kind of hardware easily accessible to you.

Let’s dive into the nitty-gritty: picking the right hardware for your business.

TVs for Digital Signage That our Clients Prefer in 2024

1. Bagel Market NY – USA

bagel market new york using amazon fire tv

TV Screen: INSIGNIA Smart fire tv

Size: 55 Inch

Price: $249.99

2. American ReLeaf Maine – USA

american releaf bangor using insagnia fire tv

TV Screen: Toshiba Smart Firetv

Size: 43 Inch

Price: $219.99

3. Marios Pizzeria Seaford – USA

marios pizzeria seaford using toshiba fire tv

TV Screen: Amazon fire tv

Size: 50 Inch

Price: $329.99

Types of Hardware that can be Used as Digital Signage

Indoor Displays: Specifically designed for indoor environments, these tvs for digital signage cater to diverse spaces like bustling shopping malls, corporate offices, or restaurants. Leveraging advanced LED or LCD technology, indoor LED/LCD displays are crafted to provide sharp and vibrant visuals.

Their design makes them well-suited for presenting dynamic content, including advertisements, information, or entertainment within indoor settings.

Outdoor Displays: When it comes to braving the elements, outdoor displays take the spotlight. These screens are purpose-built to withstand the challenges posed by outdoor conditions, including varying weather and sunlight exposure.

In contrast to their indoor counterparts, outdoor displays are often engineered to be brighter, effectively countering the impact of natural light.

Moreover, they are equipped with weatherproofing features to guard against rain, dust, and other environmental factors, ensuring their durability and functionality outdoors.

Interactive Touchscreens: Interactive Touchscreens are cutting-edge smart tv digital signage that empower users to engage directly with the content through touch gestures.

Information kiosks often feature Interactive Touchscreens, allowing users to navigate through information, browse products, or access services seamlessly.

Interactive Touchscreens play a crucial role in wayfinding systems, providing intuitive navigation in complex environments like airports, malls, or large buildings.

Video Walls: Many brands use digital signage display tv as video walls for a cool visual punch. These walls are not just versatile, but they help you grab attention such that it has a long impact on the viewer.

Use them to amplify your branding, showing off info, pushing retail deals, guiding lost souls with maps, and creating epic event backgrounds.

So, whether you want to dazzle customers, share news, or spice up events, video walls get your back. They’re not just screens; they’re storytelling tools, turning spaces into immersive experiences.

Qualities a Good Digital Signage TVs must have

Make sure the TV that you select for your signage has the below checkpoints, so you are ensured about your selection and durability of the solution:

  • A good digital display should have high resolution display.
  • The brightness and contrast levels of the screen should be the best and should be able to withstand a brightly lit environment.
  • The screens should be durable enough to last long and withstand the environment they are going to be functioning in.
  • The screens should have minimum downtime and should work efficiently.
  • The screens should be easy to maintain and have accessible ports and components.
  • The screens should be energy efficient.

Digital Signage TVs Screen Categorized into Two Broad Sections

1. Consumer Displays

2. Professional Displays

Consumer displays are normally designed for homes and can be used by small businesses as well if they are okay with the product life-cycle to be short.

Commercial display TV on the other hand have a longer lifespan and are normally designed for business environments such as huge corporate offices spread across different locations, retails chains and much more.

Here are the predominant differences between Consumer Displays and Commercial displays to help you better decide which one to go for:

Consumer DisplaysCommercial Displays
Intended UseThese include TVs and monitors for entertainment and general computing.
They are used by small businesses who are planning on using the screen for 7-8 hours a day.
Geared towards business environments, such as offices, retail, hospitality, and public spaces.
Durability & BuildOften designed for light to moderate use. Build may prioritize aesthetics over rough use.Built to withstand continuous operations with commercial settings. Robust construction for durability.
LongevityTypically designed for shorter product lifecycles as consumer preferences and technologies change rapidly.Engineered for longer lifespans to accommodate extended daily use in business settings.
Performance and FeaturesEmphasis on features for personal entertainment—high resolution, vibrant colors, and smart TV capabilities.Focus on reliability, connectivity options, and features relevant to business applications, such as multi-screen capabilities and professional color accuracy.
ConnectivityPrimarily equipped with consumer-oriented ports like HDMI, USB, and audio jacks.Include a broader range of inputs and outputs to facilitate integration with professional AV equipment and network systems.
CostGenerally, more budget-friendly due to mass production for the consumer market.Can be pricier, reflecting durability, extended features, and suitability for business applications.
Warranty & SupportStandard warranties with consumer-focused support.Often come with extended warranties and specialized support services to minimize downtime in business environments.
Customization and Calibration:Limited customization options, with calibration more focused on user preferences.Offer more advanced calibration options for precise color accuracy, catering to professional standards.

Best TVs for Digital Signage that Fit within Your Budget Range

Note: The prices here are subjective to change based on offers and promotions. Please click on the respective hardware links to know the current price.

1. Budget 0-$400

Toshiba Fire TV Edition 2023 TV and beyond

toshiba digital signage tv screen

This smart TV digital signage comes with an in-built firestick, so you don’t need to get any additional hardware if you are looking to use the apps from Amazon Store.

As the name suggests, the TV has integrated Fire TV experience, has voice remote with Alexa, comes in variety of screen sizes, has HD and 4K options along with decent picture quality.

DotSignage is already available on Amazon Store. So, if you are looking to use the solution, the app is available for free from Amazon Store with the name of ‘ DotSignage ’.

toshiba fire tv Toshiba 43-inch Class C350 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (43C350LU, 2023 Model)

$219.99

Product Dimensions Best for Model Year
8.8″D x 37.9″W x 24.6″H Mid size Cafe 2023
toshiba fire tv Toshiba 50-inch Class C350 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (50C350LU, 2023 Model)

$249.99

Product Dimensions Best for Model Year
9.7″D x 44.0″W x 28.0″H QSR 2023
toshiba fire tv Toshiba 55-inch Class C350 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (55C350LU, 2023 Model)

$279.99

Product Dimensions Best for Model Year
9.7″D x 48.5″W x 30.6″H Large QSR Chains 2023

Insignia Fire TV Edition Smart TVs

insignia fire TV edition

This TV works in the same line as Toshiba Fire TV. These TVs also come with integrated Fire TV experience, voice remote with Alexa along with HD and 4K options.

With several size and price options, this TV is an ideal go-to for people who are planning to use it for up to 7-8 hours a day as digital signage.

Since the TV comes with Amazon Store, you can easily use DotSignage with it.

The price is usually less via promotion

insignia fire tv for digital signage INSIGNIA 32-inch Class F20 Series Smart HD 720p Fire TV with Alexa Voice Remote (NS-32F201NA23, 2022 Model)

$89.99

Product Dimensions Best for Model Year
8.3″D x 28.9″W x 19″H Food Truck 2022
insignia digital signage display tv INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-43F301NA25)

$169.99

Product Dimensions Best for Model Year
10″D x 38.07″W x 24.09″H Mid Size Cafe 2022
insignia tv digital signage INSIGNIA 50-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-50F301NA24, 2023 Model)

$229.99

Product Dimensions Best for Model Year
10.4″D x 44.4″W x 27.8″H QSR 2023
insignia smart tv digital signage INSIGNIA 55-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-55F301NA25)

$249.99

Product Dimensions Best for Model Year
10.44″D x 48.97″W x 30.34″H QSR Chains 2022

Amazon Fire TV and Omni Series

This series is again on a similar line to Toshiba and Insignia TV series. However, since it uses different panel technologies, it’s a better choice for a dark room.

amazon fire tv 4 series Amazon Fire TV 43″ 4-Series 4K UHD smart TV with Fire TV Alexa Voice Remote, stream live TV without cable

$249.99

Product Dimensions Best for Model Year
3.5″D x 38.1″W x 22.3″H Mid Size Cafe 2023
amazon fire tv omni series Amazon Fire TV 43″ Omni Series 4K UHD smart TV, hands-free with Alexa

$329.99

Product Dimensions Best for Model Year
3.6″D x 38.0″W x 22.6″H QSR 2023
amazon fire tv 4 series Amazon Fire TV 50″ 4-Series 4K UHD smart TV, stream live TV without cable

$329.99

Product Dimensions Best for Model Year
3.5″D x 44.2″W x 25.6″H QSR Chains 2023

(Other options and more details on these TVs are covered in the next section).

2. Budget $300-$500

Amazon Fire TV 4-Series

Amazon Fire TV 4-Series combines sleek design, brilliant display technology, and a robust smart platform.

Equipped with multiple HDMI ports, USB inputs, and wireless connectivity options, the Fire TV 4-Series ensures compatibility with a variety of devices.

Since the TV comes with an in-built Amazon store, you can easily use it with DotSignage.

amazon fire tv 4 series Amazon Fire TV 55″ 4-Series 4K UHD smart TV, stream live TV without cable

$369.99

Product Dimensions Best for Model Year
3.5″D x 48.7″W x 28.3″H QSR Chains 2023

Fire TV OMNI Series 2021

At the heart of the Fire TV Omni Series is Amazon’s powerful Fire TV platform, transforming your TV into a smart hub for entertainment.

Equipped with multiple HDMI ports, USB inputs, and wireless connectivity options, the Fire TV Omni Series ensures versatility in connecting various devices.

Both these series are available in different sizes and prices. So, the right choice can be made as per the budget to use it as digital signage for your business.

amazon fire tv omni series Amazon Fire TV 50″ Omni Series 4K UHD smart TV, hands-free with Alexa

$339.99

Product Dimensions Best for Model Year
3.6″D x 44.1″W x 25.5″H QSR Chains 2023
amazon fire tv omni series Amazon Fire TV 55″ Omni Series 4K UHD smart TV, hands-free with Alexa

$399.99

Product Dimensions Best for Model Year
3.6″D x 48.6″W x 28.5″H QSR Chains 2023

(Note) There are 65″ and 75″ TVs available in this series too, but they are outside this price range.

3. Budget $500-$1200

The best series in this budget range is the Sony Bravia series.

Sony Bravia X90J Series

The Sony X90J is an ideal choice within the $1000 price range for television screens, offering outstanding picture quality with notable features.

It is equipped with a 4K HDR X1 processor, ensuring enhanced color, contrast, and clarity for a captivating viewing experience. The TV boasts impressive brightness and contrast levels, contributing to its overall visual excellence.

Operating on the latest Google TV system, the X90J series provides seamless access to the Google Play Store. This eliminates the need for an external media player, streamlining your entertainment setup. Additionally, the inclusion of the Google Play Store opens up opportunities to utilize DotSignage, a feature you can leverage for various purposes.

In summary, the Sony X90J combines affordability with top-notch performance, making it a compelling choice for those seeking a high-quality TV in the $1000 price bracket.

If you would like to pair this display with a media player, check our top recommendations here.

sony 55 inch 4k ultra hd for dotsignage Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV XR55X90L- 2023

$1,148.00

Product Dimensions Best for Model Year
13.63″D x 48.25″W x 29.13″H QSR Chains 2023
sony 65 inch 4k ultra hd Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV XR65X90L- 2023

$1,198.00

Product Dimensions Best for Model Year
13.63″D x 57″W x 34″H QSR Chains 2023

Sony also has 75″ and 85″ TVs available in this series, but they are outside this price range.

4. Budget $1200-$2000

Sony Bravia

Sony X90K Series 2022 TV is one of the best of Sony’s Smart TVs. It comes with a 4K HDR processor to optimize the color, contrast and quality of the display. Since the TV features Sony’s latest Cognitive XR processor, this TV ensures clear and top-notch visuals for each scene.

The TV comes with Google Play Store which gives you access to multiple apps making DotSignage easily accessible on this TV.

bravia-xr ultra hd for dotsignage BRAVIA XR 55” Class X90K 4K HDR Full Array LED TV with Google TV (2022

$1299.99

Product Dimensions Best for Model Year
13.13″D x 48.63″W x 30.75″H QSR Chains 2022
bravia-xr 65 inch 4k ultra hd BRAVIA XR 65” Class X90K 4K HDR Full Array LED TV with Google TV (2022

$1499.99

Product Dimensions Best for Model Year
13.13″D x 57.25″W x 35.63″H QSR Chains 2022
bravia-xr ultra hd for dotsignage BRAVIA XR 75” Class X90K 4K HDR Full Array LED TV with Google TV (2022

$1899.99

Product Dimensions Best for Model Year
15.13″D x 66.00″W x 40.75″H QSR Chains 2022

(Note) Sony also has an 85-inch TV available in this series, but they are outside this price range.

Conclusion:

In conclusion, selecting the right hardware for digital signage is paramount to the success of any display strategy.

The best hardware not only meets the technical requirements of your content but also aligns with your specific business goals and environmental considerations.

Whether you prioritize powerful processors, energy efficiency, or seamless integration with content management systems, the choices you make in hardware will significantly impact the effectiveness and longevity of your digital signage solution.

Luckily for you, DotSignage will work with any TV. If you have an Android TV with Google Play Store, well and good. If you have a normal TV, you just need to get an Amazon Firestick that is easily available in the market.

Check out how to configure dotsignage in TV screen here. Reach out at info@dotsignage.com if you are looking to check out our solution or need a quick demo.

You can also sign up for our 7-day free trial here.

Smit Nebhwani

Smit Nebhwani is a tech entrepreneur with expertise in successfully building SAAS based products. Boasting over a decade of experience in the startup sector, he takes pleasure in sharing valuable insights on all facets of SAAS products. His extensive experience in the digital signage sector has established him as a reputable authority in the industry, and he channels this expertise through some valuable content. In his free time, Smit enjoys music, travelling and spending time with his family.

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