Greek Xpress, New York, USA
Greek Xpress uses digital menu boards to schedule time-wise menus, make remote menu updates and drive customer engagement with slideshows.
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About Greek Xpress
Greek Xpress was founded in 2014 by a group of Greek American friends for a simple reason: the food enjoyed in Greece was missed.
They decided to bring the authentic Greek taste to US.
The food at Greek Xpress is prepared with the best ingredients imported from Greece, such as extra virgin olive oil, olives, feta, yogurt, and more, are used for this purpose.
When ingredients cannot be sourced from Greece, only the very best fresh and select produce, meat, and seafood that can be found are utilized. Under the guidance of a talented executive cook team, these ingredients are transformed into a complete Greek menu designed to satisfy all appetites.
The mission is to provide not only delicious and authentic, but also healthy and budget-conscious meals to guests at all locations. This means that the best products are prepared with love and care, whether dining out or ordering in. One bite and a feeling of being in Greece will be experienced.
What led to the need of digital menu boards at Greek Xpress?
The team at Greek Xpress aimed to create visually appealing menus that were easy to manage, hands-on, and cost-effective. Additionally, they sought a solution that would allow for remote access and control along with the ability to time menus as needed.
By implementing digital menu boards, Greek Xpress successfully highlighted their best sellers, made quick updates to their menus on the go, and managed screens remotely.
Overall, digital menu boards have benefited Greek Xpress in several key areas:
Display Appealing Menus: Easily display and update to reflect their brand identity and aesthetic.
Remote Management: Update menus anytime, anywhere, ensuring consistency across all locations.
Advanced Scheduling: The scheduling feature of DotSignage helped Greek Xpress to display menus based on time and day.
Highlight Specials: Promote daily specials and limited time offers to engage customers.
Real-Time Updates: Make instant menu updates based seasonal offerings thus enhancing customer satisfaction.
How did DotSignage come into picture?
Greek Xpress currently operates approximately 29 screens across its various locations to showcase digital menu boards. To manage these screens efficiently, they utilize DotSignage.
The primary requirement for Greek Xpress was to find a solution that was user-friendly and accessible for all staff members, regardless of their technical expertise. With numerous options available on the market, they specifically sought a system with a straightforward interface that would facilitate quick and easy updates.
Given the extensive nature of their menu, it was also essential for the software to support scheduling and timing features. This capability allows Greek Xpress to seamlessly manage different menus throughout the day, promoting daily specials and seasonal offerings without the need for constant manual intervention.
By choosing DotSignage, Greek Xpress has not only streamlined their menu management process but also enhanced the overall customer experience. The ability to quickly adapt displays and highlight key items has made it easier to engage customers and keep them informed about new dishes and promotions.
With this robust system in place, the team can focus on what they do best: delivering authentic and delicious Greek cuisine to their guests.
Core features being used!
Advanced Scheduling
Schedule menus based on lunch and dinner, time-wise and day-wise.
Customized Slideshows
Create a cohesive mix of images and videos to drive more engagement with interesting slideshows.
Multi Location Management
Manage screens across multiple locations from a single dashboard, all remotely.
How things changed at Greek Xpress after DotSignage?
Streamlined Management: The ability to control screens across multiple locations from a single dashboard has simplified operations. Staff can make updates and changes quickly, reducing the time spent on managing menus.
Efficient Menu Scheduling: The software’s scheduling features enabled Greek Xpress to display menus based on the time of the day like lunch menu and dinner menu. The team scheduled menu updates in advance to avoid any last-minute errors.
Enhanced Flexibility: With remote access, the team can update content from anywhere, allowing for real-time changes to promote daily specials or seasonal items without needing to be on-site.
Consistent Branding: With a centralized system, Greek Xpress can maintain brand consistency across all locations, presenting a unified image and message to customers.
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