25 Digital Signage Statistics Proving that they Work for Retail Store!

Communication lies at the very core of connecting with anyone, be it your prospective clients, target audience, stakeholders, employees or even friends and family. Don’t worry, we are not about to give you any spiritual lessons. It’s just that we felt the necessity to establish how important right and effective communication is!

Now that we have established that, we would like to discuss how to get it right. The right mode of communication is equally very important. Ever wondered why social media platforms like Facebook, Instagram or Twitter are so popular? Not just because they deliver some engaging content, but because they let you communicate and stay connected virtually. 

Digital signage is a good mode of communicating and connecting with your target audience. They offer everything from right engagement to more conversions.

Today we are picking up some statistics on them to prove it.

Why Retail Digital Signage is Important for Right Digital Communication with Your Target Customers?

Digital Signage to Increase Sales

  • 80% of businesses recorded substantial increase in sales after using digital signages.
  • 19% of viewers decided to make an unplanned purchase of items promoted on retail digital signage.
  • Digital menu boards increase the number of unplanned purchases by 80%.
  • By adding an on-premise sign an average of 4.75% in annual sales revenue could be achieved.
  • Point of sale displays bring about more than 60 percent of buying decisions.
  • Digital signage added an upswing in overall sales volume by 31.8 percent.
digital signage retail statistics

The above statistics prove that digital signages when employed right bring out good sales results and help you achieve an overall increase in your revenue eventually. 

Digital Signage to Improve Engagement

  • If given a choice, 42 percent of retail video viewers would prefer to shop at stores that have video displays.
  • Brands that communicate effectively are 4x more likely to report high levels of employee engagement
  • Nearly 30 percent of customers find digital menus influential for purchase of products.
  • Customers spend 30% more time browsing products in stores that have deployed digital signage.

The above statistics prove that digital signages definitely offer more views and attention to the screen as compared to the static displays. More engagement leads to a higher brand recall and hence assists your brand and business both. 

how digital signage helps retail store

Digital Signage to Gain Reach

  • In general digital video reaches 70 percent of the public.
  • Digital displays reach about 70% of Americans.
  • 52% say they’ve seen a digital sign in the past week
  • Sixty-three percent of people feel that digital signage catches their attention.
  • 47% of the people in a study remember seeing a specific ad or message
  • The recall rate jumps to 55% when talking about outdoor digital billboards
  • 80% of shoppers feel they have entered a store because a digital sign caught their interest.

Digital signages help you get more reach compared to any other mode of marketing. Traditional media requires the material to be distributed. Signages on the other hand, help you grab attention from the place itself they are placed at. With videos on signages, more attention can be grabbed.

digital signage marketing strategy

Digital Signage Help Establish a Strong Brand

  • Eighty-four percent of U.K. retailers believe digital signage creates significant brand awareness.
  • Digital Signage has a 47.7% effectiveness for brand awareness.
  • 71% of consumers feel that advertising on digital signage stands out more as compared to online ads.
  • 4 out of 5 brands noticed a 33% increase in sales after adopting digital signage
  • Digital displays offer 400% more views than static displays.
  • 8/10 customers have entered a store because of a digital sign catching their interest.

With the impressionable way in which content is displayed on the signages, they help your brand send a strong message and also promote a modern approach to its campaigns. That way, both the brand as well as the customers gain.

Takeaway from this blog 

digital signage growth statistics 2023

We have just bought you some statistics, there is so much out there that establishes how important digital signages are for any retail setup that is planning to use them for their marketing and promotional campaigns.

Since they offer more of an engaging visual experience, it becomes easier for viewers to digest and remember information.  They could play a very important role in establishing a strong brand that connects with your target audience.

If you employ signage that puts up some amazing and well thought content, they will surely help you get planned results gradually. They derail the limitations that static displays have. The possibilities are limitless! 

No wonder the digital signage market is expected to grow from USD 27.8 billion by 2026 (forecast year) from USD 16.3 billion in 2021 (estimated year), at a CAGR of 11.2% between 2021 to 2026.

If you are planning on using digital signages to put that amazingly created marketing content to good use, this would be a right time to go for them. Start with one and keep adding more screens as needed.

Reach us out at info@dotsignage.com for your digital signage software needs.

Smit Nebhwani

Smit Nebhwani is a tech entrepreneur with expertise in successfully building SAAS based products. Boasting over a decade of experience in the startup sector, he takes pleasure in sharing valuable insights on all facets of SAAS products. His extensive experience in the digital signage sector has established him as a reputable authority in the industry, and he channels this expertise through some valuable content. In his free time, Smit enjoys music, travelling and spending time with his family.

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