IN THIS POST
Communication lies at the very core of connecting with anyone, be it your prospective clients, target audience, stakeholders, employees or even friends and family. Don’t worry, we are not about to give you any spiritual lessons. It’s just that we felt the necessity to establish how important right and effective communication is!
Now that we have established that, we would like to discuss how to get it right. The right mode of communication is equally very important. Ever wondered why social media platforms like Facebook, Instagram or Twitter are so popular? Not just because they deliver some engaging content, but because they let you communicate and stay connected virtually.
Digital signage is a good mode of communicating and connecting with your target audience. They offer everything from right engagement to more conversions.
Today we are picking up some statistics on them to prove it.
The above statistics prove that digital signages when employed right bring out good sales results and help you achieve an overall increase in your revenue eventually.
The above statistics prove that digital signages definitely offer more views and attention to the screen as compared to the static displays. More engagement leads to a higher brand recall and hence assists your brand and business both.
Digital signages help you get more reach compared to any other mode of marketing. Traditional media requires the material to be distributed. Signages on the other hand, help you grab attention from the place itself they are placed at. With videos on signages, more attention can be grabbed.
With the impressionable way in which content is displayed on the signages, they help your brand send a strong message and also promote a modern approach to its campaigns. That way, both the brand as well as the customers gain.
We have just bought you some statistics, there is so much out there that establishes how important digital signages are for any retail setup that is planning to use them for their marketing and promotional campaigns.
Since they offer more of an engaging visual experience, it becomes easier for viewers to digest and remember information. They could play a very important role in establishing a strong brand that connects with your target audience.
If you employ signage that puts up some amazing and well thought content, they will surely help you get planned results gradually. They derail the limitations that static displays have. The possibilities are limitless!
No wonder the digital signage market is expected to grow from USD 27.8 billion by 2026 (forecast year) from USD 16.3 billion in 2021 (estimated year), at a CAGR of 11.2% between 2021 to 2026.
If you are planning on using digital signages to put that amazingly created marketing content to good use, this would be a right time to go for them. Start with one and keep adding more screens as needed.
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Dot Signage is a cloud-based digital signage software to display multimedia content across remotely placed screens.