5 Reasons your Retail Brand needs to Display Reviews on Digital Signage Today!

Reviews about your products say a lot about your quality standards to customers. The entire purchasing decision of many customers might depend on the kind of review they see. 

Hence, to grab more trust from your customers and build a strong brand, it is important to focus on grabbing everyone’s attention through your reviews. 

On an average, good reviews can uplift your sales by 18%. Adding to that, 86% of people would hesitate to do business with a company if it has received negative online reviews.

Good and solid reviews help customers make a confident decision on their purchases. If they see other customers raving about your product, they are more likely to make a purchase. 

On the other hand, if the customer is unsure whether to go for your product or not, a good review can help. The standard practice for any potential customer would be that they go on to check your reviews online. 93% of customers will make it a point to read online reviews before making a purchase.

Another way to grab their attention would be to display your reviews on retail digital signage display at the entrance of your store.

5 top reasons why you should go for signage to display your reviews

display review on digital signage screen
  • Signages grab more attention and help creating a brand name
  • They will help you get more brand loyalty
  • Signages displaying reviews could help you drive more sales conversions
  • Signages are easy to manage and update recent reviews
  • Displaying reviews on signages can help you improve your rankings

1. Signages grab more attention and help to create a brand name. 

Digital signages can help you boost your customer satisfaction by 46%. On average, it takes 5 to 7 impressions for people to remember your brand. Digital signages can act as an important tool to establish this brand name. 

To establish a strong brand image, you need to create more transparency, customised and unique content and offer a personalised shopping experience. With the help of signages, you can deliver all of it. 

You need to be consistent with your marketing campaigns for your brand name. With digital signages, all you need to do is create some good content on a regular basis and display it on the signages. 

With so many good tools available inside signage softwares like a canvas editor, you can create your own templates easily as well. There are advanced scheduling features as well available where you can upload content well in advance so they will be displayed as per the schedule created. 

2. Signages help you get more brand loyalty! 

beauty product customer review

Digital signages have 83% of the recall rate. That said, if you brand yourself well and make sure to be present at customer-centric locations, there are chances of grabbing more loyal customers. 

Millennials are said to be a loyal lot and would surely go on for repeat purchases once they have liked your product. For a yet to be customer, the recall rate will enhance the chances of getting the first purchase. 

Good reviews from trending youtubers, celebrities or local figures can bring out a good jump in brand loyalty and sales as well. 

3. Signages displaying reviews could help you drive more sales conversions

digital signage displaying customer reviews

BrightLocal’s local consumer survey shows that 91% of consumers between the ages of 18 to 34 are big believers of online reviews and they trust them as much as personal recommendations. 

From its survey, it also deduced that consumers require a business to have 40 online reviews before they believe its average star rating.

Once you have surpassed the standard for good reviews, we can safely say that most of your business will come from that section. Go for signage displaying reviews about your best selling products for a particular section. See the magic unfold then!

Many established brands like Banana Republic used reviews to grab more attention for their new product launches in 2021. 

4. Signages are easy to manage and update recent reviews

As important as it is to display the reviews, it is equally important to display them right in a way that they grab attention.  

Instead of just going for steady templates as images, many signage softwares offers good templates that can be easily edited and made use of. 

This makes it easier for you to keep updating your display with the recent reviews. You can also go on to stream the pages of your review sites to gain more trust from your customers. 

A signage software typically doesn’t cost much but it can literally save you from a lot of time and manual processes. 

5. Displaying reviews on signages can help you improve your rankings

shoes store tv screen display

75% of the users on the internet never scroll past the first page of search results so it is very important for any brand to go on to display reviews. 

The next step is to have places where they can be noticed. With digital signages, the task of grabbing the attention gets a little bit easier. You can make it even more interesting by showcasing them with good music so anyone is instantly directed to it as needed.

A good practice would be to reply to the reviews so your customers feel engaged and taken care of. When other customers notice the same, it indirectly impacts their perception about your brand.  

All this in a way leads to better rankings and good customer service eventually. Both of those help you establish strong brand relationships and improve sales figures eventually. 

If you are looking to have a retail digital signage software at your store or chain of stores, speak to one of our experts today. Call us at +1 475 465 5787 or check out our 7 day free trial!

Smit Nebhwani

Smit Nebhwani is a tech entrepreneur with expertise in successfully building SAAS based products. Boasting over a decade of experience in the startup sector, he takes pleasure in sharing valuable insights on all facets of SAAS products. His extensive experience in the digital signage sector has established him as a reputable authority in the industry, and he channels this expertise through some valuable content. In his free time, Smit enjoys music, travelling and spending time with his family.

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