Modernize Your Classic Donuts Shop by Using Digital Menu Boards

Sweet, delicious, easy to grab and go, available almost everywhere — this is why donuts are loved by Americans so much. Recent data showed that despite the pandemic, 201.02 million people in the US consumed donuts in 2020.  Who doesn’t love sweet things?! Best part is it works for both kids and adults.

If you own a donuts shop, then you know the happiness on everyone’s face when they buy a donuts.

You might already have regular customers who come to your shop twice or thrice a week to try that special donuts. There is however a way you can make your donuts more appetizing.

We are not talking about adding a special food ingredient here but what we are about to suggest you will definitely make your customers go WOW!

Coming to it, digital menu boards is what we are suggesting! Heard of them before? Yes, of course you have. If you are wondering why we are suggesting them, read further!

They bring a modern touch and aesthetic appeal to your shop. With beautiful looking donuts displayed on the menu boards at your shop, passersby customers are bound to stop and have a go at them.

These reasons will make you employ them at your shop even more!

– Ability to display visually catchy images and slideshows as needed

– Display offers that carry higher order margin and promote it easily

– Schedule menu items as needed for breakfast and rush hours to grab more benefit

– Make instant update to your menu without having to get them reprinted

– Save costs on paper flyers, menus and banners.

digital menu boards for donut shop

Now that we have given you reasons on how digital menu boards can be of great benefit at your donuts shop, we answer some questions you might have to make the decision easier for you.

What kind of hardware do I need or can I already use a TV that I have?

Digital menu boards work special signage designed for them or even a TV that you might have which can be put to a good use here.

If you do not have a TV, you can go for a signage of your choice of any brand. We recommend you to go for a size that works well for a viewer to see everything fine. The size can start with 40 inches and up.

With Smart TVs these days, it is possible to use them as digital menu boards as well. Make sure they have an in-built media player. 

You will also need a CMS software to push content on TV screens. With a software like DotSignage to manage the content on TV screens, you can easily create and update anything on the digital menu boards.

How many TVs do I need to get for my donuts shop digital menu boards?

This mostly depends on the number of items you have in your menu. The more items you have, you might need two or more screens.

You can choose to display around 25 menu items on a single screen or less if you have more images to highlight. Make sure you don’t fill up your menu board with food items and images both such that it becomes difficult for a customer to read through it.

If you are going to offer a display, make sure to have a separate slide for it such that the font of offers is large enough to be read from outside the shop. At the most, opt to display 4 offers on a single screen.

So what are the next steps?

You need a hardware and a software to get going.

Hardware: Go for a TV you already have or procure a screen online or from a local provider. It is a one time investment that will help you in leaps and bounds to grab more sales gradually.

Software: Schedule a Demo or contact us on and you can immediately begin designing your menu! It just takes a few minutes to get things up and running.

What do I need to do to get my donuts shop digital menu board designed?

Getting started is very easy. You need a computer/laptop and DotSignage. You can customize the professionally designed donuts digital menu templates as per your need and use them accordingly.  If you want to engage with your customers even more, you can also opt to go for Social Media feed with DotSignage using which you can show your Instagram feed on the screens. 

Do you own a donuts shop and want to bring more life to your food items? Go for digital menu boards and see the difference. DM us or check out our 7 day free trial !

Smit Nebhwani

Smit Nebhwani is a tech entrepreneur with expertise in successfully building SAAS based products. Boasting over a decade of experience in the startup sector, he takes pleasure in sharing valuable insights on all facets of SAAS products. His extensive experience in the digital signage sector has established him as a reputable authority in the industry, and he channels this expertise through some valuable content. In his free time, Smit enjoys music, travelling and spending time with his family.

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