Why is White Label Partnership for Digital Signage Software the Right way to Grow Your Business?

The entire world’s businesses are gradually shifting to tech based solutions that ease out the communication process and make it more interesting. One such mode of communication that is used widely these days are digital signage. Digital signage though might be a small part of any industry, they are estimated to have a growth rate of CAGR of 7.3%. With that number, they are hard to be missed. There lies a hidden opportunity to grow your business as a digital signage software solution provider if you are in any way connected to clients who often need such services.

If you are thinking of developing your own easy to use CMS solution for digital signage, then this is not a task that you can simply pick up and finish. You need to hire a well groomed software developed team and go on to spend time and money on it.

So what is a White Label Digital Signage Solution?

white label digital signage helps in grow your business

White Label solution is having a product/solution in your own branding without having to actually develop it yourself. There is another team that has completely developed it and are simply offering it in your own branding at an agreed price. Since it is in your branding, customers feel it’s your product.

White Label solutions are of quite a benefit since you get to offer a complete solution to your client with less effort.

Building your own signage software can come with lots of clauses:

With so many plug and play solutions available in the market, if you are picking up the challenge of getting your own CMS software solution developed from scratch, make sure you develop something that matches the current ones or is a better version. Right from getting the right user interface, right flow of every function, the server hosting to working closely with the development team.

Having an idea of what you want and getting it executed can come with lots of layers unfolding making  the entire process quite long and expensive. Ideally, focusing on what your strength in business is advisable. Relying on experts who have developed a digital signage software already is a smart way of pursuing this further.

How does White-labeling benefit to you:

how does white labeling benefit to you

With the White Labelling digital signage, you get the entire solution as your own with your branding, logo and url. The customers feel as if it’s your solution unless they decide to put up a small liner like ‘Powered by’ in the solution.

Here is a list of benefits that work in the favour of White Label Solution:

  • The product comes entirely in your branding – your logo, your name and your url
  • The software can be priced at your flexibility as per the market standards and your brand image
  • It will act as a complete solution for your customers wherein you offer them everything right from hardware to software.
  • Since the solution is completely already available, you can focus on your business instead of its development.
  • This way of pursuing a solution helps you save a lot of time, resources and money.

Important points to look at while considering a White Label Partnership:

dotsignage white label partnership solution

Is the software robust: A stable and strong software is important such that it can manage end number of screens without affecting the speed of functioning.

Should work well with all hardware: The software solution that you go for in terms of White Labelling, make sure that it works with all the devices and supports multiple platforms.

The software should keep adding new features: With changing times, the software should be updated and well versed in working with the market trends. Make sure to partner with a kind of solution partner that keeps the software updated on a regular basis.

The experience on Digital Signage: Make sure that the solution providers of  Digital Signage are well experienced in the industry. Check on  the review that the software has received, make sure you get to understand every feature of it and check on the number of years the white label partners have worked in the industry. 

At the end of it, check closely the need of the business to have a white-labelled solution and weigh down all the factors that affect your business right now and later once you launch the solution in your branding.You can always choose to go for Reseller partnership if you want the flexibility of having multiple digital signage solutions to try on before choosing the best and reliable one.

Smit Nebhwani

Smit Nebhwani is a tech entrepreneur with expertise in successfully building SAAS based products. Boasting over a decade of experience in the startup sector, he takes pleasure in sharing valuable insights on all facets of SAAS products. His extensive experience in the digital signage sector has established him as a reputable authority in the industry, and he channels this expertise through some valuable content. In his free time, Smit enjoys music, travelling and spending time with his family.

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