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The hospitality industry is slowly pacing up to its normalcy but what it needs now are better ways to handle the impending needs that have come up with times. Now, more than ever, is the time for smart solutions that are accommodating to the needs of staff and customers both.
According to a latest report, the global digital signage market is expected to account for $29.8 billion by 2024, registering a CAGR of 11.2% during the forecast period. 80% of brands that use digital signage record a substantial increase in sales, up to 33%.
Coming back to the hospitality industry, digital signage can be used for so many things like at a hotel lobby display , as a digital menu boards , in-built sections of the hotel like spa, pool area, dining area or wayfinding and so on. Any information that you are looking to display for the visitors can be done so in the best way with digital signage.
Here is a brief list of few things that can be done to use the signage display in the best possible way:
1. Place them in the lobby area of your hotel
2. If your hotel has a separate waiting section, place a signage there to keep visitors hooked while they are waiting
3. They can be used as check-in/check-out kiosks
4. Use them a digital menu boards in the cafeteria section
5. Place them in different sections of the hotel like spa, pool area, gyms
6. Use them to display emergency notices
7. Partner with local tourist attraction agencies and promote their service
8. Place them in the event section of your hotel so passerby crowd knows about it
9. Use tablets in your fine-dining section to let diners place orders from it.
These use-cases can redefine the customer experience in terms of hospitality. It’s a win-win situation for your customers and you as a business.
This would be a worthwhile earning opportunity. You can supply the hardware to not only your clients in the hospitality sector but also other industries too.
A wise decision would be to offer hardware of every kind of brand instead of just going for a particular brand. A lot of clients might prefer to have certain specific brands only and this could lead you to a loss of a big earning opportunity.
Different kinds of hardware that work as signage are tablets, monitors, Smart TVs and commercial TVs.
With time and experience, you might be able to offer a more consultative approach towards what kind of hardware to go with and what works best as per the content needs of the clients.
This could be one of the most important services that can take you to places. Many hospitality organizations that employ an end number of digital screens would always look for a reliable software partner that can fulfil all their needs.
If you do not want to go through the trouble of building a software from scratch, going for a white label solution can be a smart decision.
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This is like an ultimate combo you can have. Offering both hardware and software on digital signage is going to add so much value to your business. You not only become a one-stop solution to all the signage needs of your customers but add a lot to your portfolio of services.
Hardware is something you can easily procure locally and start a long-standing working partnership via white label solution with a reliable digital signage software provider. You are good to go from here.
If you are already into the hospitality sector, then this is just going to Skyrocket your services to the next level.
This is again a service that is in great demand and would turn out to be a worthwhile add-on to your business. Though forward software offer ready to edit templates that you can use easily, a lot of companies might want some specific designs that only professional designers can create.
By offering content creation services specifically for signage’s among others can help you get life-long clients. You just need one or two professional and creative designers and this service becomes a recurring revenue earning stream for you.
Support services like installation, hiring support staff to answer queries of hospitality customers or services that you can give in case of hardware defects can as well help you earn.
We advise you to club this with the hardware support that you give. Many times, businesses tend to earn more from their support services as opposed to the primary service that they give.
Along with this, you can also add project management services. Take on all the content management needs on several projects from your clients at big hotels, resorts and restaurants so their time and resources are saved. You become a reliable business partner for all their signage management needs.
This is again a very lucrative way to start earning some good revenue. A lot of new restaurants or hotels need digital signage consultants who can take care of all their needs. By taking care of everything, you are in a way responsible to procure the hardware, software, manage the content and get the installations done.
Go on to choose a right service company that has everything in their portfolio and white-label their solutions in your brand. This will help you create your own branding and open up many opportunities to work with major hospitality accounts.
Are you looking to have a smart and reliable digital signage software for your business in hospitality? Reach us out on info@dotsignage.com with your needs and let’s discuss how we can be of help.
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Dot Signage is a cloud-based digital signage software to display multimedia content across remotely placed screens.
