What is Digital Signage? 10 Ways to Use Them for Effective Content Delivery in 2023

Introduction

Digital signage has gained a lot of attention in recent years.

If you are yet to discover what they mean and how they can help your business, this blog is for you!

So, what is Digital Signage?

Have you noticed those screens when you enter your favorite retail brand store? (They tend to grab more attention with appealing brand videos or new arrivals or offers playing on electronic signage display.)

Or the ones you see at restaurants displaying menu on TV screen?

(They help customers place quick orders and are so much easier to read compared to paper menus.)

Or perhaps those giant screens you see at malls?

(They definitely add more engagement for the visitors.)

Those are all digital signage.

Any screen that is used to display marketing content or engage customers for that matter is digital signage display.

The global electronic signage market size has been valued at USD 24.33 billion in 2022. It is projected to reach USD 45.50 billion by 2031, growing at a CAGR of 7.20% in this forecast period (2023–2031).

So, the next question you might have how they will help your business?

There is no one way to go about it!

Signage are versatile for multiple business communication needs.

Every industry and any business size, be it big or small, can put them to good use and benefit from it.

Strategic Ways You could Use Digital Signage

1. Retail – Customer Journey

By employing digital signage at various touch points, they become a very important part of the customer journey.

These enhance customer engagement and provide valuable information about products or services.

This leads to your product becoming more customer-facing, standing out from your competition and having a stronger recall effect.

Boost customer engagement, maximize sales, and create an unforgettable shopping journey that will keep customers coming back for more with the right use of signages.

Did you know? 80% of customers choose to enter stores after seeing digital signage.

2. Corporate – Employee Communication

Electronic signage system can play a very important role in enhancing the workplace environment.

They cultivate a positive and inclusive work environment by highlighting employee accomplishments, streamlining communication methods, acknowledging exceptional performance, and showcasing engaging content such as fun facts, company vision/mission & employee spotlights.

With the right content and consistent implementation of signage in your corporate setup, you can seamlessly connect all remote teams, ensuring they remain an integral part of your envisioned company culture.

Did you know? 56% of internal communication teams are considering increasing the use of electronic digital display within their organization.

3. Conglomerate – Brand building & Storytelling

Digital signage plays a crucial role in brand building and storytelling, offering unique opportunities to captivate audiences while conveying brand messages in an engaging and effective manner.

They enable brands to create memorable experiences that foster brand loyalty and differentiation in the market.

When used right, they have the potential of transforming your brand into a success with an amplified customer base and recall rate.

Did you know? 64% of digital signage users cite increased customer engagement as the main benefit of electronic signage system.

4. Hospitality – Quick Services

Good customer experience lies at the very core of the hospitality industry.

Hotels and restaurants can use the potential of signages to elevate customer experience.

Here again, their use is multi-dimensional.

With the right implementation of signages across the hospitality sector, they can help you beat the competition to be the best at customer service.

Did you know? Nearly 30% of customers find digital menus influential for the purchase of a product.

5. Any Industry – Emergency Messaging

Digital Signage come in handy when you have an urgent message to transmit within minutes.

It could be a fire, or a sudden power cut or holiday due to an unforeseen reason.

The fastest way to transmit your message in the scenario would be via signages.

Make sure to regularly test and use signages used for emergency messaging to ensure they are reliable during critical situations.

6. Gyms & Fitness – Driving Motivation

Most of us are looking to start our journey to a healthy body and often need a push.

That’s the dilemma every owner of gym or fitness center has.

How to drive more memberships and get potential customers started on their endeavor to good health.

This is where digital signage comes into play.

Right from displaying membership discounts, motivating videos to displaying testimonials, signages can do it all for you.

Highlight Success Stories – Highlight members’ progress, transformation, and positive experiences to motivate existing & potential customers.

Make sure to keep updating your content on signages every week to continue having more interest and engagement.

Did you know? 50% of individuals who sign up for a new gym membership end up canceling it within the first 6 months

7. Art Galleries – Elevate Customer Experience

Add more life to your art gallery with attention grabbing art displays that add more value to your gallery experience.

8. Movie Theaters – Foster Engagement

Digital signage can be used to deliver a more immersive experience to your audience at movie theaters.

Right from displaying movie posters, upcoming movie trailers to using them as digital menu boards in the food court, they can be used for different purposes.

9. Healthcare – Health Promotion & Awareness

Signages, because of their appealing nature, prompt onlookers to pay attention to the information displayed.

If utilized to their best, signages can be an engaging and visually appealing mode to deliver important health information, inspire positive changes, and empower individuals to take control of their well-being.

Did you know? 75% of caregivers and patients who view hospital messaging on digital signage systems say that the content enhances the hospital experience and provides helpful health information.

10. Religious Venues – To Connect with Masses

Digital signage can be utilized at religious venues to enhance communication, provide information, and create a more engaging experience for attendees.

By leveraging digital signage in these ways, religious venues can enhance communication, engagement, and the overall worship experience.

Did you know? 52.9% of religious organizations use projectors and other forms of digital signage to deliver sermons.

Irrespective of the industry, digital signage can be used in varied ways to gain attention of your targeted customer base and give a supercharged boost to your marketing plans.

With eye-catching visuals and displaying personalized content, they can revolutionize the customer experience.